Top 3 Nicotine Pouch Brands In 2025

Nathan Chilcott

Product Spotlight

You don’t have to choose the most popular nicotine pouches, but it’s sure nice to know which ones they are and why. We reckon this type of information will help you choose the right pouch and make the most of your experience.

Of course, the nicotine pouch industry is rapidly growing and that means there’s a host of new players on the scene. Some of them may even be offering better products than the established brands. We’re here to check out the top 5 nicotine pouch brands and which ones we expect to stay at the top throughout the year.

1. Zyn

There’s no big surprise that Zyn is and will likely continue to be one of the top nicotine pouch brands this year. According to Statista, Zyn sold over twice as many nicotine pouches in 2021 as its closest competitor Velo.

Sales for both companies have since increased but Zyn is still way out in the lead.

To help secure its position, Zyn has just gained FDA marketing approval in the US; the first nicotine pouch brand to do so.

"We reckon it’s going to be difficult for any of Zyn’s competitors to catch up, but you never know what can happen…”

2. Velo

While small in comparison to Zyn, Velo is still selling nearly double what its closest competitor, On! is doing.

What’s interesting about Velo is that it’s committing to making unusual and imaginative flavours. Alongside this, it has a dedicated customer support team which has a single aim: to keep customers satisfied.

That kind of thinking could cause real issues for Zyn in the future, especially as more and more people switch from smoking and vaping to the best nicotine pouches.

It’s fair to say Velo has some of the top pouch flavours on the market. That’s flavours like Cinnamon Flame and Groovy Grape.

3. On!

On! is consistently the third best-selling nicotine pouch brand on the planet. Although its sales are significantly less than Velo and Zyn, it completes the big three. Below this, there’s not much difference in brands by sales volume.

It’s not the sales volume that pushes On! into third position. The brand has carefully positioned itself as a supplier of compact designs that provide a quick and effective burst of nicotine.

Their flavour range is a little ‘out there’ which helps to keep them appealing and is why we think they’ll stay in third throughout 2025.

Check out their coffee or liquorice flavours!